80s, food
Comment 1

Why New Coke wasn’t it

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“To hear some tell it, April 23, 1985, was a day that will live in marketing infamy…spawning consumer angst the likes of which no business has ever seen.”

—The Coca-Cola Company, on the New Coke announcement

Many people often consider New Coke to be a gigantic flop (Not as much as Crystal Pepsi of course), but in actuality New Coke underwent intensive market research which had the majority of testers choosing New Coke over both the original formula and Pepsi.

According to Chairman Roberto Goizueta New Coke was “Smoother….ahhhh….ahhh…rounder…yet….ah…..yet….ahhh….bolder.”

When it was released, this new sweeter cola was accepted by a large number of Coca-Cola drinkers but had a vocal minority – many of whom were Southerners – who weren’t willing to accept the change. People had become attached to old taste and dismissed the new beverage from the get-go. It was not just a beverage but a piece of Americana. In June of 1985, two months after the last case of the older formula was made, the company announced it would re-introduce it as Coca-Cola Classic. Sneaky on their part as Coca-Cola Classic did change its formula from sugar-sweetened to much less expensive high fructose corn syrup. This remains one of the reasons behind New Coke being introduced according to many conspiracy theorists.

1992 New Coke was dubbed Coke II. As of 2006, it was still selling in Yap (one of the four Federated States of Micronesia), along with Coca-Cola C2. It is also still very popular in the U.S. Territory American Samoa, where it is still sold in most Coke vending machines.

And for no reason here is Genuine Nerd Toby Radloff performing an original song inspired by Coke.

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1 Comment

  1. Pingback: New Coke is coming back…in film form | The Nostalgia Blog

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