90s, Television, Wrestling
Comment 1

WWF Attitude Super Bowl commercial

In 1999 the World Wrestling Federation (now WWE) was absolutely on fire. Their popularity rivaled it’s Hulk-a-Mania days of the 1980s and their characters merchandise out sold every major entertainment brand in the United States. A lot of their success was attributed to their product growing up with their viewers and reflecting the times which saw a huge demand for Gerry Springer like TV known as Crash TV. And like any major brand with a millions of dollars to blow in advertising, the WWF decided to buy it’s first ever Super Bowl spot…

The ad got a lot of attention, but what created just as much buzz was what the WWF did during half-time of the Super Bowl. Sunday nights the WWF broadcast a pretaped program known as Sunday Night Heat, but during Super Bowl XXXIII, the WWF and USA Network timed their broadcast to run the exactly during the Super Bowl’s half-time show. Their broadcast was called Halftime Heat and would featured a WWF Championship match between the reigning champion The Rock vs Mankind in…an empty arena. The match was over-the-top and even included a solo Vince McMahon on commentary rooting for his champion The Rock. The broadcast was extremely success and the WWF scored huge with a 6.6 television rating. Millions switched the dial during Super Bowl’s “Celebration of Soul” halftime special with Big Bad Voodoo Daddy, Stevie Wonder, and Gloria Estefan to watch Mankind win the championship with the use of a forklift.

1 Comment

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