Why did we like Apple Jacks cereal so much if it didn’t taste like apples? Answer: BECAUSE IT DIDN’T TASTE LIKE APPLES!
As a kid, if I wanted to eat something that tasted like an apple you know what I would have eaten? A goddamn apple! I ate Apple Jacks because they tasted like sugar, delicious, delicious sugar. But you can’t put that in an ad campaign, so instead the tagline “we eat what we like” was created for Apple Jacks. And considering they had the money to hire two kids from Disney’s The Mighty Ducks, Buzz from Home Alone and a young and unknown Julia Styles (whose career whereabouts are now unknown) I think the ad worked pretty well. Enjoy.