is reporting that Zombieland writers Paul Wernick and Rhett Reese have started development on a movie about New Coke.

The story of New Coke is a very interesting one. Designed to compete with Pepsi, New Coke is considered one of the biggest disasters in marketing history. I’m also pretty sure Bill Cosby thought being the face of New Coke would be the worst thing to ever happen in his career…

I hope this movie opens the door for more films on our favorite soda pop. Next up, how about a movie on Crystal Pepsi or Fido Dido’s fight with sex addiction?